LORY is revolutionizing the Thai souvenir industry by creating “Scents of Memory”, a collection that captures the stories, culture, and beauty of travel in a portable perfume bottle. It's more than a souvenir; it's a tangible experience, a journey preserved. “Your Journey, Bottled".
The LORY brand was born from a deep-rooted bond with family, a profound love for the Thai homeland, and the founder’s commitment to empowering a new generation. We provide a platform for young talent to learn, grow, and help drive the beauty industry forward with a fresh, creative, and ethical approach.
With a firm belief in the power of local culture, LORY seamlessly blends Thai wisdom with modern innovation. Our products are concentrated, alcohol-free oil-based perfumes, crafted from precious Thai ingredients. These include hyaluronic-rich lotus extracts and Agarwood oil from Trat province, extracted using "traditional Thai wisdom and craftsmanship." This unique blend reflects the essence of Thai culture and delivers a deep, distinctive aroma.
LORY is a creative force, weaving local wisdom and the spirit of travel into a beautiful narrative. We drive the creative economy and proudly share inspiration from the heart of the Thai people with the world.
We are pioneering Creative Souvenir Perfumes, fragrances that carry stories and travel experiences. Our mission is to elevate Thai tourism through souvenirs that reflect Thailand’s Soft Power, serving as true ambassadors of Thai culture. By preserving local wisdom, such as the traditional extraction of agarwood oil in Trat, we promote the province as a sustainable Agri-tourism destination. Above all, we commit to sustainability across environmental, social, and economic dimensions, creating value for customers, communities, and the planet.
To be the leading Thai fragrance brand in the souvenir and recreation industry, sustainably honoring Thai culture. We aim to help drive Thailand toward becoming a Sustainable Agri-tourism Destination while inspiring other souvenir businesses to embrace a creative and sustainable economy.
We craft high-quality, "Creative Souvenir Perfumes" that blend unique Thai ingredients with local wisdom, creating memorable experiences and representing Thailand as Cultural Product Ambassadors. Our business is built on sustainability ethically sourced materials, eco-friendly production, and true support for local communities. We aim to champion regional craftsmanship and drive the creative economy while honoring Thai artisanal skills. Above all, we create meaningful and lasting experiences for every traveler: “Your Journey, Bottled.”
The HAPPY collection captured the fun, joy, and delightful flavors of authentic Thai sweets and treats, bottling them into a unique perfume experience. Based on the idea that "scent triggers memory.
The RELAXING collection is a fragrant journey inspired by the serene beauty of Northern Thailand. We've captured the gentle, warm, and inviting atmosphere of Chiang Mai's Royal Park Rajapruek, a place where a wide variety of flowers bloom.
The LIVELY collection is a vibrant scent experience inspired by the legendary Full Moon Party on Koh Phangan, Surat Thani. We've bottled the electrifying energy of a party on the Gulf of Thailand, a place famous for its world-renowned nightlife.
The IDENTITY collection is a bold and captivating scent inspired by the raw beauty of Railay Beach. Known for its pristine sands, clear waters, and dramatic limestone cliffs, Railay is a place to break free and express your true self.
The RESTFUL collection is a tranquil scent journey inspired by the ancient city of Sukhothai, a UNESCO World Heritage Site. We've bottled the peaceful atmosphere of this historic city and its famous Loy Krathong festival, with its traditional "Phau Tian Len Fai" (Burning Candles and Playing Fireworks) celebration.
The WELL-BEING (OUD) collection is a tribute to the timeless value of "Agarwood Oil," one of Thailand’s most exquisite fragrances, with its origins in Trat province. This region is home to one of Southeast Asia’s most abundant rainforests, which gives its agarwood a uniquely sweet, complex, and sophisticated aroma
Our products blend the traditional "art and science" of agarwood oil extraction from Trat province with modern technology, using internationally certified Chalong Kwan Lotus extracts to create a valuable souvenir.
We craft "mood-boosting scents" that do more than smell good, they're designed to evoke happiness, relaxation, and memories of your travels in Thailand.
Our products are small and easy to carry, reflecting a deep understanding of what travelers need.
We are committed to sustainability at every step, from sourcing our ingredients responsibly and using eco-friendly production methods to our sustainable packaging.
The HAPPY collection is inspired by Yaowarat's vibrant street food scene. We've bottled the fun and joy of authentic Thai sweets and treats into a unique perfume experience. With the idea that "scent triggers memory," this collection invites you to relive happy moments from your travels. Blended with Blue Lotus and notes like vanilla and caramel, it's a sensory journey of pure happiness.
Top Note: Bergamot, Cumin
Middle Note: Rose, Saffron, Orchid
Base Note: Sandalwood, Amber, Musk
Top Note: Orange, Grapefruit, Lychee
Middle Note: Matcha, Fig, Rose, Honey
Base Note: Cedarwood, Musk, Ambergris
Top Note: Raspberry, Green grass
Middle Note: Coconut, Caramel
Base Note: Amber, Musk, Vanilla
Top Note: Peach, Melon
Middle Note: Peach, Melon, Milk, Chiffon
Base Note: Musk, Amber, Vanilla
Top Note: Bergamot, Orange, Strawberry
Middle Note: Rose, Muguet, Jasmine
Base Note: Musk, Vanilla, Patchouli, Amber
The RELAXING collection is a fragrant journey inspired by the serene beauty of Northern Thailand. We've bottled the gentle atmosphere of Chiang Mai's Royal Park Rajapruek, a tribute to the elegant hospitality of the North. Each of the five scents is a carefully crafted bouquet of floral aromas. With delicate notes of rose, jasmine, peony, and lavender, this collection is designed to transport you to a tranquil garden, leaving you feeling peaceful and refreshed.
Top Note: Lemon, Bergamot, Orange
Middle Note: Jasmine, Ylang Ylang, Mimosa
Base Note: Patchouli, Vetiver, Musk, Amber
Top Note: Green grass, Bergamot, Grapefruit
Middle Note: Geranium, Peony, Jasmine, Iris
Base Note: Vanilla, Sandalwood, Amber
Top Note: Bergamot, Juniper berry, Orange
Middle Note: Lavender, Sage, Lily of the valley
Base Note: Vanilla, Sandalwood, Musk
Top Note: Bergamot, Pink pepper
Middle Note: Geranium, Rose, Rosemary
Base Note: Tonka bean, Vetiver, Musk
Top Note: Strawberry, Pear
Middle Note: Rose, Honey, Lily, Jasmine
Base Note: Musk, Moss, Vanilla, Ambergris
The LIVELY collection is a vibrant scent experience inspired by the legendary Full Moon Party on Koh Phangan. We've bottled the electrifying energy and friendships from this world-renowned party. Each of the five fragrances captures a feeling of pure fun. With sparkling notes of lemon, grapefruit, mint, and champagne, every spritz brings a smile to your face. It's a joyful reminder of an experience you'll want to relive again and again.
Top Note: Bergamot, Lemon
Middle Note: Magnolia, Muguet
Base Note: Musk
Top Note: Grapefruit, Orange, Lemon
Middle Note: Black raspberry, Peach, Honey
Base Note: Musk, Vanilla
Top Note: Tangerine, Orange
Middle Note: Champagne, Peach, Black current
Base Note: Musk, Vanilla
Top Note: Lime, Orange, Mint, Eucalyptus
Middle Note: Coconut, Rose, Peony
Base Note: Cedarwood, Amber, Musk
Top Note: Bergamot, Orange, Pepper
Middle Note: Lavender, Rose, Elemi
Base Note: Amber, Patchouli, Musk
The IDENTITY collection is a bold scent inspired by the raw beauty of Railay Beach. Known as a place to break free, this collection is for those who dare to be different, bottling the essence of true self-expression. Each of the five fragrances is a unique blend of sophisticated notes that stand out from the crowd. With a harmonious mix of eucalyptus, moss, freesia, leather, and amber, a single spritz will make you feel confident and unmistakably you.
Top Note: Bergamot, Lemon
Middle Note: Rose, Jasmine, Muguet, Iris
Base Note: Musk, Amber, Cedarwood
Top Note: Orange, Bergamot, Eucalyptus
Middle Note: Iris, Moss
Base Note: Vanilla, Cedarwood, Benzoin, Musk
Top Note: Pear, Orange, Lemon
Middle Note: Rose, Freesia, Peony
Base Note: Amber, Musk
Top Note: Bergamot, Orange, Green grass
Middle Note: Rose, Geranium, Lily, Nutmeg
Base Note: Cedarwood, Amber, Vetiver, Leather, Musk
Top Note: Bergamot, Orange, Lemon, Saffron
Middle Note: Melon, Jasmine, Spicy, Fir resin
Base Note: Musk, Amber, Cedarwood, Leather
The RESTFUL collection is a tranquil scent journey inspired by the ancient city of Sukhothai, a UNESCO World Heritage Site. We've bottled the peaceful atmosphere and serene way of life from this historic city and its Loy Krathong festival. Each of the five fragrances is a unique blend of aromas, with a harmonious mix of jasmine, rosemary, cinnamon, and sandalwood. This collection invites you to connect with your own inner calm.
Top Note: Bergamot, Clove, Mint
Middle Note: Lavender, Cinnamon, Lily of the valley
Base Note: Patchouli, Myrh, Amber
Top Note: Grapefruit, Orange, Pink pepper
Middle Note: Rose, Jasmine, Orange blossom
Base Note: Musk, Amber, Cedarwood, Patchouli
Top Note: Cardamom
Middle Note: Violet, Iris, Spicy, Creamy
Base Note: Cedarwood, Sandalwood, Leather, Ambergris
Top Note: Orange, Lemon, Black pepper, Cardamom
Middle Note: Rose, Rosemary, Ocean
Base Note: Musk, Amber, Cedarwood, Sandalwood, Vanilla
Top Note: Bergamot, Aldehyde, Black pepper, Cardamom
Middle Note: Muguet, Rose, Orange blossom
Base Note: Vanilla, Sandalwood, Musk, Amber
The WELL-BEING (OUD) collection is a tribute to Agarwood oil from Trat, one of Thailand’s most exquisite fragrances. Its unique aroma, sourced from a rich rainforest, offers a profound sense of relaxation and inner peace. Blended with key ingredients like rose, jasmine, and vanilla, this collection is more than a simple souvenir. It becomes a precious gift that honors and respects the recipient, reflecting the heartfelt sincerity of the giver.
Top Note: Bergamot, Orange
Middle Note: Rose, Jasmine, Muguet, Benzoin
Base Note: Trat Agarwood, Amber, Musk, Patchouli, Vanilla
Top Note: Green leaf
Middle Note: Rose, Geranium, Clove
Base Note: Cedarwood, Amber, Musk, Sandalwood, Trat Agarwood
Top Note: Green leaf, Milk, Orange
Middle Note: Rose, Geranium, Raspberry
Base Note: Cedarwood, Musk, Amber, Trat Agarwood
Top Note: Petitgrain, Orange, Pink pepper
Middle Note: Jasmine, Orange blossom, Tuberose
Base Note: Musk, Sandalwood, Amber, Trat Agarwood
Top Note: Green ocean, Berry, Peach, Black pepper
Middle Note: Melon, Jasmine, Iris, Rose
Base Note: Guaiacwood, Vanilla, Musk, Amber, Cedarwood, Trat Agarwood
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